The Art of Alternate Team Logos on Your Favorite Hats


When you’re searching for fitted caps to add to your collection, you might be looking for the exact same hat your favorite team wears on the field. But what about alternate logos and colorways? Whether it’s a throwback to an old logo, an upside-down variation, or a logo that has a limited-edition theme, there is an art to finding and wearing alternate team logos on your favorite hats.

Black New York Yankees fitted cap with rose embroidery, styled with sneakers, available at Hat Club.

Primary Logos, Alternate Logos, and Retro Logos

Primary logos are the logos you see on the hats your team currently wears during most games. But what about alternate logos? It could be the team name written in script instead of the logo, or it could have additions, like a rose behind the logo. The logo could be inspired by anything from patent leather to cherry blossoms, bold metallics to having pink highlights. Different colorways, from inverting the team’s colors to using limited-edition themes are another common change. You can find designs as simple as 9FORTY A frame hats with an upside-down logo, or you can opt for a retro team logo on a modern hat.

White Los Angeles Dodgers fitted cap with contrasting brim, worn by model, premium headwear from Hat Club.

Why Collectors Love Alternate Logos

It’s easy to find a fitted hat like the one your favorite team wears on the field. However, finding an alternative logo often means exploring limited-edition hats that are part of an exclusive drop. They may be released in limited quantities or only available during a certain window. That means if they sell out, they’re gone for good. Meanwhile, snapback side patch hats with themed logos are another rare find, which is why they appeal to collectors or anyone who wants to stand out at a game.

Lifestyle shot of Hat Club fitted caps worn at a baseball stadium, showcasing streetwear-inspired MLB hats.

Chasing Grail Logos

Because alternate logos are, by definition, not the primary logo, they are harder to find. A specific colorway, theme, or alternate logo could be the holy grail hat for a collector, especially if they are a superfan of the team. Rarity means scarcity, which is also a tenet of streetwear, makin alternate logos ideal for streetwear looks. If you find a brand that releases exclusive designs that you never want to miss, check back often or sign up for updates so you always know when the next rare collection will drop.

About Hat Club

Choosing the right hat makes all the difference. It’s the style accessory you can always count on. It ties your look together and helps tell your story. Hat Club offers hats for every look and every story, including yours. Whether you’re searching for a fitted LA Dodgers hat with a side patch celebrating the 2025 World Series or San Francisco 49ers hats that help you stay true to your city, you can find your new favorite hat at Hat Club.

Explore a variety of hats with alternate team logos from Hat Club at https://www.hatclub.com/

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